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Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.
The Equatorial Pacific is an oceanic province characterized by nearly year-round upwelling due to the convergence of trade winds from the northeast and southeast at the Intertropical Convergence Zone. The Equatorial Pacific spans nearly half of Earth’s circumference and plays a major role in global marine new primary production. [25]
The extended marketing mix is used in the marketing of services, ideas and customer experiences and typically refers to a model of 7 Ps and includes the original 4 Ps plus process, physical evidence and people. Some texts use a model of 8 Ps and include performance level (service quality) as an 8th P.
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
Upwelling occurs near the Galapagos Islands. This brings food supplies to the surface for Galápagos penguin. Upwelling, however, is a sporadic phenomenon; it fails to occur on a regular basis, and so the food supply comes and goes. The penguins have several adaptations to cope with this, including versatility in their breeding habits.
The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix , but has been expanded and modified in line with the unique needs of the retail context.
El Niño occurs when westerly trade winds along the equator, which push warm Pacific Ocean water toward Asia and Australia, weaken and warm water is pushed back toward equatorial South America.
In the Pacific Ocean, the increase of stratification in the eastern equatorial has found to be greater than in the western equatorial. [1] This is likely to be linked to the weakening of the trade winds and reduced upwelling in the eastern Pacific, which can be explained by the weakening of the Walker circulation. [1]