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From the line extension to brand extension, however, there are many different types of extension such as "brand alliance", [12] co-branding [13] [14] or "brand franchise extension". [15] Tauber (1988) suggests seven strategies to identify extension cases such as product with parent brand's benefit, same product with different price or quality, etc.
Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes. This is as opposed to brand extension which is a new product in a totally different product category. Line extension occurs when the company lengthens its ...
The marketing jargon for adding a product that is better quality than other products in the line is trading up or brand leveraging or up-market stretch. A line extension of lower quality is called trading down or down-market stretch. Trading down may reduce your brand equity by gaining short-term sales at the expense of long term sales. The ...
And our goal is to help our brands stretch further than they could on their own, but leveraging the unique brand DNA. So we were confident in our ability to to move those brands forward and really ...
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Charlotte Jane Memorial Park served as an inspiration for the graveyard scene in the Michael Jackson’s song "Thriller". [1]According to John Landis, the music video's director, pre-production was done at the cemetery, which in turn, was replicated at a disused meatpacking plant in Los Angeles.
Over the last 40 years, as politicians and parents and perky magazine listicles have been telling us to study hard and build our personal brands, the entire economy has transformed beneath us. For decades, most of the job growth in America has been in low-wage, low-skilled, temporary and short-term jobs.
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