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  2. Sunk cost - Wikipedia

    en.wikipedia.org/wiki/Sunk_cost

    R&D costs and the ability to recoup those costs are a factor in deciding whether to spend the money on R&D in the first place. [25] Dijkstra and Hong proposed that part of a person's behavior is influenced by a person's current emotions. Their experiments showed that emotional responses benefit from the sunk cost fallacy.

  3. Social exchange theory - Wikipedia

    en.wikipedia.org/wiki/Social_exchange_theory

    Social exchange theory is a sociological and psychological theory that studies the social behavior in the interaction of two parties that implement a cost-benefit analysis to determine risks and benefits. The theory also involves economic relationships—the cost-benefit analysis occurs when each party has goods that the other parties value. [1]

  4. Cost–benefit analysis - Wikipedia

    en.wikipedia.org/wiki/Cost–benefit_analysis

    Cost–benefit analysis (CBA), sometimes also called benefit–cost analysis, is a systematic approach to estimating the strengths and weaknesses of alternatives.It is used to determine options which provide the best approach to achieving benefits while preserving savings in, for example, transactions, activities, and functional business requirements. [1]

  5. Escalation of commitment - Wikipedia

    en.wikipedia.org/wiki/Escalation_of_commitment

    High costs of ending a project or changing its course, potential financial gain upon completion, and extensive structure can factor in to escalation of commitment, making it difficult to walk away from the project. Preventing future monetary loss, potential savings, and having clearly available alternatives can allow for avoidance of the behavior.

  6. Opportunity cost - Wikipedia

    en.wikipedia.org/wiki/Opportunity_cost

    In microeconomic theory, the opportunity cost of a choice is the value of the best alternative forgone where, given limited resources, ...

  7. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    It studies how economic behavior can shape our understanding of the brain, and how neuroscientific discoveries can constrain and guide models of economics. [143] It combines research methods from neuroscience , experimental and behavioral economics, and cognitive and social psychology. [ 144 ]

  8. Signalling (economics) - Wikipedia

    en.wikipedia.org/wiki/Signalling_(economics)

    The cost he refers to is not necessarily the cost of tuition and living expenses, sometimes called out of pocket expenses, as one could make the argument that higher ability persons tend to enroll in "better" (i.e. more expensive) institutions. Rather, the cost Spence is referring to is the opportunity cost. This is a combination of 'costs ...

  9. Microeconomics - Wikipedia

    en.wikipedia.org/wiki/Microeconomics

    The fixed cost refers to the cost that is incurred regardless of how much the firm produces. The variable cost is a function of the quantity of an object being produced. The cost function can be used to characterize production through the duality theory in economics, developed mainly by Ronald Shephard (1953, 1970) and other scholars (Sickles ...