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In the 1990s, Lonsdale expanded to new markets in Europe, and by 1998, the brand had expanded to Australia. In 2002 it was acquired by Sports Direct. Lonsdale sponsorship on the jerseys of German football club Roter Stern Leipzig, March 2014. During the 2005–06 English football season, Lonsdale was the kit provider for Blackburn Rovers ...
In 2014, according to the reports, Danish fashion group Bestseller purchased MandM Direct Ltd for £140 million ($235 million). [8] The company was a back-of-the-shirt sponsor for Hereford United until 2012. [9] MandM are an official partner of Teenage Cancer Trust and has raised over 1.5 million pounds. [10]
In March 2004, Sports Direct acquired outdoor gear manufacturer Karrimor for a reported £5 million. [54] In August 2005, Sports Direct took a £9 million stake and signed a lucrative long-term deal in with troubled brand Umbro, [55] which was subsequently sold to Nike. [56] [57] In 2006, Sports Direct acquired Kangol for an estimated £12 ...
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Slazenger (/ ˈ s l æ z É™ n dÊ’ É™r /) is a British sports equipment brand owned by the Frasers Group (formerly Sports Direct). [1] One of the world's oldest sport brands, the company was established as a sporting goods shop in 1881 by entrepreneurial brothers, Ralph and Albert Slazenger, on Cannon Street, London. [2]
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