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[1] Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s ...
Elements of AI is a massive open online course (MOOC) teaching the basics of artificial intelligence. [1] The course, originally launched in 2018, is designed and organized by the University of Helsinki and learning technology company MinnaLearn . [ 2 ]
Some authors have suggested in practice, that the definition of AI is vague and difficult to define, with contention as to whether classical algorithms should be categorised as AI, [387] with many companies during the early 2020s AI boom using the term as a marketing buzzword, often even if they did "not actually use AI in a material way".
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Artificial Intelligence: A Guide for Thinking Humans is a 2019 nonfiction book by Santa Fe Institute professor Melanie Mitchell. [1] The book provides an overview of artificial intelligence (AI) technology, and argues that people tend to overestimate the abilities of artificial intelligence.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
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