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Self-persuasion came about based on the more traditional or direct strategies of persuasion, which have been around for at least 2,300 years and studied by eminent social psychologists from Aristotle to Carl Hovland, they focused their attention on these three principal factors: the nature of the message, the characteristics of the communicator, and the characteristics of the audience.
The theory of Social Judgement attempts to explain why and how people have different reactions and responded toward the same information or issue. Social Judgment Theory can be used to improve the way people communicate with one another. The theory is also widely considered in persuasions.
The characteristics of the nature of the communication impacts the degree of attitude change. One such characteristic is the design of the message; people tend be more persuaded by messages that don't appear to be targeted for them. [1] By nature, there is a primacy effect that occurs with speakers. People are more influenced by what they hear ...
Someone who commits to a stance tends to behave according to that commitment. Commitment is an effective persuasive technique, because once you get someone to commit, they are more likely to engage in self-persuasion, providing themselves and others with reasons and justifications to support their commitment in order to avoid dissonance.
People often cite a lack of knowledge as their reason for not voting. “You’re going to run into this obstacle very frequently,” says Brian Duff, an associate professor of political science ...
People interpret situations in ways that are consistent with whichever identity is currently on their mind, and prefer to act in ways that are identity-consistent . One way this manifests in the education domain ,for example, is that students are more likely to take steps toward a future self goal (e.g. college) when this identity comes to mind ...
If someone is transgender, or trans, that person's assigned sex at birth does not align with their gender identity. "Transgender has often been used to refer to people who clearly move from one ...
Once they commit to an idea or behavior, they are averse to changing their minds without good reason. Social proof: People will be more open to things that they see others doing. For example, seeing others compost their organic waste after finishing a meal may influence the subject to do so as well. [22] Authority: People will tend to obey ...