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At first producing only boy's and men's clothing patterns, the Buttericks expanded to dresses and women's clothes in 1866. Eventually, women's patterns would be offered in 13 sizes for dresses, coats and blouses, and five sizes for skirts. The Delineator, August 1894 cover
Both magazines were aimed at women and served as a means to sell Butterick paper patterns via mail order. [2] [3] In 1873, the two magazines were merged into a single publication, The Delineator. The magazine served as a marketing tool for Butterick patterns [4] and discussed fashion and fabrics, including advice for home sewists. [5]
The women's shoes of the early Victorian period were narrow and heelless, in black or white satin. By 1850s and 1860s, they were slightly broader with a low heel and made of leather or cloth. Ankle-length laced or buttoned boots were also popular. From the 1870s to the twentieth century, heels grew higher and toes more pointed.
Vogue Pattern Service began in 1899, a spinoff of Vogue Magazine ' s weekly pattern feature. In 1909 Condé Nast bought Vogue. As a result, Vogue Pattern Company was formed in 1914, and in 1916 Vogue patterns were sold in department stores. In 1961, Vogue Pattern Service was sold to Butterick Publishing, which also licensed the Vogue name.
Paper sewing patterns for women to sew their own dresses started to be readily available in the 1860s, when the Butterick Publishing Company began to promote them. [51] These patterns were graded by size, which was a new innovation. [52] The Victorian era's dresses were tight-fitting and decorated with pleats, rouching and frills. [41]
Ashelford, Jane: The Art of Dress: Clothing and Society 1500–1914, Abrams, 1996. ISBN 0-8109-6317-5; Goldthorpe, Caroline: From Queen to Empress: Victorian Dress 1837–1877, Metropolitan Museum of Art, New York, 1988, ISBN 0-87099-535-9 (full text available online from the Metropolitan Museum of Art Digital Collections)
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