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The audience motivations they were able to identify helped lay the groundwork for their research in 1972 and eventually uses and gratifications theory. [16] McQuail, Blumler and Joseph Brown suggested that the uses of different types of media could be grouped into 4 categories: diversion, personal relationships, personal identity, surveillance ...
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [ 1 ] most audience theory is concerned with people’s relationship to various forms of media.
Large corporates and management institutes conduct management-development programmes [8] (MDP) [9] [10] in order to enable current and prospective managers to develop an understanding of management concepts, practices, approaches and perspectives. The participants receive an immersive learning experience, are encouraged to provide insights on ...
One weakness of the approach is the nature of the yielding step, which assumes that the audience's attitude will change by learning a new message, yet learning does not always result in persuasion. [ 24 ] [ 25 ] McGuire is best known for his inoculation theory of exploring resistance to persuasion, which was influenced by the Yale school's ...
Learning organizations have structures that facilitate team learning with features such as boundary crossing and openness. [7] In team meetings members can learn better from each other by concentrating on listening, avoiding interruption, being interested and responding. [16]
One of the responsibilities of educators and educational institutions is to establish a learning environment that fosters and sustains students' motivation to ensure effective learning. [ 143 ] Educational research is particularly interested in understanding the different effects that intrinsic and extrinsic motivation have on the learning process.
“Some managers might be like: 'Well, I don't want to lose my all-star employee, because in the end, they make me look good, I'm more productive, ...
Learning Management is the capacity to design pedagogic strategies that achieve learning outcomes for students.The learning management concept was developed by Richard Smith of Central Queensland University (Australia) and is derived from architectural design (an artful arrangement of resources for definite ends) and is best rendered as design with intent. [1]