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  2. Other Metrics to Measure Content Marketing Success. ... marketing metrics, you can refine your strategy and squeeze the most ROI possible out of your content marketing and hit those business goals ...

  3. Performance indicator - Wikipedia

    en.wikipedia.org/wiki/Performance_indicator

    This means the measure has a Specific purpose for the business, it is Measurable to really get a value of the KPI, the defined norms have to be Achievable, the improvement of a KPI has to be Relevant to the success of the organization, and finally it must be Time phased, which means the value or outcomes are shown for a predefined and relevant ...

  4. Metric fixation - Wikipedia

    en.wikipedia.org/wiki/Metric_fixation

    In management (and many other social science fields), decision makers typically use metrics to measure how well a person or an organization attain desired goal(s). E.g., a company might use "the number of new customers gained" as a metric to evaluate the success of a marketing campaign. The issue of metric fixation is said to arise if the ...

  5. Return on marketing investment - Wikipedia

    en.wikipedia.org/wiki/Return_on_marketing_investment

    This is a sophisticated metric that balances marketing and business analytics and is used increasingly by many of the world's leading organizations (Hewlett-Packard and Procter & Gamble to name two) to measure the economic (that is, cash-flow derived) benefits created by marketing investments. For many other organizations, this method offers a ...

  6. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    Marketing Infrastructure (also known as Marketing Management): Improving the business of marketing can lead to significant gains for the company. Management of agencies, budgeting, motivation and coordination of marketing activities can lead to improved competitiveness and improved results.

  7. Benchmarking - Wikipedia

    en.wikipedia.org/wiki/Benchmarking

    Benchmarking is the practice of comparing business processes and performance metrics to industry bests and best practices from other companies. Dimensions typically measured are quality, time and cost.

  8. Customer lifetime value - Wikipedia

    en.wikipedia.org/wiki/Customer_lifetime_value

    Customer lifetime value metrics are used mainly in relationship-focused businesses, especially those with customer contracts. Examples include banking and insurance services, telecommunications and most of the business-to-business sector.

  9. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.

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