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Advertising media often appear to be ubiquitous. Advertising media selection is the process of choosing the most efficient media for an advertising campaign.To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment.
The purpose of advertising is to inform the consumers about their product and convince customers that a company's services or products are the best, enhance the image of the company, point out and create a need for products or services, demonstrate new uses for established products, announce new products and programs, reinforce the salespeople ...
In a lot of ways, business is a competitive sport, in which the players (companies) are competing with each other to have the best product, attract the best employees or raise capital.
These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. [2] A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.
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In order for products to be successful businesses must focus on the customer needs, competitive pressures, available communication channels and carefully crafted key messages. [22] Product Positioning presents several advantages in the advertising campaign, and to the businesses/ individuals that implement it.
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