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  2. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    Advertising in which a celebrity endorses a product or brand leverages celebrity power, fame, money, and popularity to gain recognition for their products or to promote specific stores' or products. Advertisers often advertise their products, for example, when celebrities share their favorite products or wear clothes by specific brands or ...

  3. Comparative advertising - Wikipedia

    en.wikipedia.org/wiki/Comparative_advertising

    Comparative advertising, or combative advertising, is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it.

  4. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    Users will be more likely to absorb and not grow tired of advertisements if they are, for example, embedded in the game as opposed to a bothersome pop-up ad. [11] Personalizing advertisements is another strategy that can work well for brands, as it can increase the likelihood that the brand will be personified by the consumer. Personalization ...

  5. Commercial art - Wikipedia

    en.wikipedia.org/wiki/Commercial_art

    Andy Warhol, Commercial artist, 1975. Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising.Commercial art uses a variety of platforms (magazines, websites, apps, television, etc.) for viewers with the intent of promoting the sale and interest of products, services, and ideas. [1]

  6. Premium (marketing) - Wikipedia

    en.wikipedia.org/wiki/Premium_(marketing)

    Free premiums are sales promotions that involve the consumer purchasing a product in order to receive a free gift or reward. An example of this is the ‘buy a coffee and receive a free muffin’ campaign used by some coffee houses. Self-liquidating premiums are when a consumer is expected to pay a designated monetary value for a gift or item.

  7. Toy advertising - Wikipedia

    en.wikipedia.org/wiki/Toy_advertising

    Advertisements for beauty and makeup-related toys targeting girls often promote products by using phrases such as "get perfect skin", a marketing strategy that instills the belief that those who use these products will achieve a Barbie doll or princess-like appearance that is widely considered ideal. [34]

  8. Digital display advertising - Wikipedia

    en.wikipedia.org/wiki/Digital_display_advertising

    The video is an example of display advertising used for commemorating 27 years of Nike's Air Max shoes. The video advertising aimed at creating brand awareness among users and convincing them to watch the Hangout and purchase products from the display advertising itself. Consumers were able to shop by clicking the display advertising.

  9. Product placement - Wikipedia

    en.wikipedia.org/wiki/Product_placement

    For example, the German magazine Die Woche in 1902 printed an article about a countess in her castle where she, in one of the photographs, holds a copy of the magazine in her hands. [12] Product placement was a common feature of many of the earliest actualities and cinematic attractions from the first ten years of cinema history. [13]

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