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Noel Leeming is a retail electronics chain that specializes in selling a wide range of products, including computers, household appliances, TVs, and audio equipment. With 66 stores, including 20 in Auckland, [ 3 ] Noel Leeming offers a larger selection of higher-value electronic goods compared to other chains under The Warehouse Group .
On June 6, 2016, Qingdao Haier (now Haier Smart Home Company) acquired GE Appliances for $5.6 billion. Under the terms of the sale, Haier has the right to use the GE brand name until 2056. GE Appliances launched a refreshed tagline ("good things, for life") in 2017, [ 14 ] [ 15 ] [ 16 ] a nod to its history with General Electric, which used the ...
The company had a manufacturing base in Australia for almost 20 years and nearly 70 years in New Zealand, but stated it can no longer compete with low cost labour countries and had to close them. [7] [8] In 2012, Haier purchased over 90% of Fisher & Paykel Appliance shares. No changes in manufacturing or board of directors were made.
According to Euromonitor International, Haier was the number one brand globally in major appliances for 10 consecutive years from 2009 to 2018. [4] The Haier brand was also recognized by BrandZ in 2019 as the most valuable IoT ecosystem brand in the world, with a brand value of $16.3 billion.
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