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Starter was founded in New Haven, Connecticut by David Beckerman, a University of New Haven alumnus, to manufacture team uniforms for high school athletic programs. [6]In 1976, the company entered into non-exclusive licensing agreements with a number of professional sports leagues, paying royalties of 8–10% for the right to manufacture and market copies of professional athletic apparel.
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
[19] [20] The Off-White and Nike designers had an updated take on Nineties-style shoes, with various patterns and different types of material such as plastic and tulle. [16] In 2017, the company collaborated with Champion developing sixteen items of clothing, including tracksuits, hoodies, fleeces, and t-shirts. [16]
The Nike Cortez is commonly worn by gangs in Los Angeles, notably MS-13. [6] In January 2013, four Hispanic teenagers were targeted in a shooting in a Brentwood, California neighborhood after being asked why they were wearing Nike Cortez shoes.
Ruff 'n' Tumble was founded in 1996 when Adenike Ogunlesi needed pyjamas for her kids. [2] [5] [6] Already making clothes for women, [7] she decided to make the clothes with assistance from her mother, a dressmaker. [2]
Nike reports annual revenue for fiscal year 2005 (ending May 31) of $13.74 billion, a 12% increase over the previous fiscal year. Nike Signs Tennis Pro Rafael Nadal. Nike introduces Nike Free. 2006 Nike enters the cricket market with a 5-year sponsorship of the Indian cricket team for US$43m. 2007 CEO William Perez leaves Nike on January 23, 2006.
In the early 1990s, when Nike began a push to increase advertising for female athletic gear, these groups created a campaign called "Just Don’t Do It" to bring attention to the poor factory conditions where women create Nike products. [13] Team Sweat is one of the largest groups that specifically tracks and protests about Nike.
The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales ...