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Since cocktail parties were so popular, American designers such as Anne Fogarty began to create cocktail dresses that revolved around the "New Look" using less expensive fabrics. [3] French designers, such as Dior and Jacques Fath, saw the high market for cocktail dresses and began to design dresses for American department stores. [3]
[28] Although this brassiere design was designed for wearing strapless cocktail dresses and evening gowns and became popular during the 1950s, the market for this design was short-lived because it was 'likely to slip down or need adjustment throughout the evening' (Lynn, 2010, p. 152). [26]
The trend toward female exposure in the 20th century tended to push the necklines of formal ball gowns lower and the skirts of cocktail dresses higher. Jeans, dress shirt (casually turn down collared ), and a T-shirt or sleeveless shirt are typically considered casual wear for men in modern times.
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Cocktail dresses for women over 50 bring style, comfort, and sex appeal. We found the best party dresses that are affordable, stylish, and come in many sizes.
The Dress of the Year is an annual fashion award run by the Fashion Museum, Bath since 1963. Each year since 1963, the Museum has asked a fashion journalist to select a dress or outfit that best represents the most important new ideas in contemporary fashion. [ 1 ]
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