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  2. Sprezzatura - Wikipedia

    en.wikipedia.org/wiki/Sprezzatura

    Sprezzatura ([sprettsaˈtuːra]) is an Italian word that refers to a kind of effortless grace, the art of making something difficult look easy, or maintaining a nonchalant demeanor while performing complex tasks. The term is used in the context of fashion, where classical outfits are purposefully worn in a way that seem a bit off, as if the ...

  3. Propaganda techniques - Wikipedia

    en.wikipedia.org/wiki/Propaganda_techniques

    Is used to increase a person's latitude of acceptance. For example, if a salesperson wants to sell an item for $100 but the public is only willing to pay $50, the salesperson first offers the item at a higher price (e.g., $200) and subsequently reduces the price to $100 to make it seem like a good deal. Dysphemism

  4. Oxymoron - Wikipedia

    en.wikipedia.org/wiki/Oxymoron

    Oxymorons in the narrow sense are a rhetorical device used deliberately by the speaker and intended to be understood as such by the listener. In a more extended sense, the term "oxymoron" has also been applied to inadvertent or incidental contradictions, as in the case of "dead metaphors" ("barely clothed" or "terribly good").

  5. Delayed gratification - Wikipedia

    en.wikipedia.org/wiki/Delayed_gratification

    Effective "cool" strategies involve distraction and restructuring the perception of the tempting stimulus to make it seem less appealing. For example, in one study of pre-adolescent boys with behavioral problems, the boys showed a reduction in verbal and physical aggression when they used "cool" strategies, such as looking away or distracting ...

  6. Synonym - Wikipedia

    en.wikipedia.org/wiki/Synonym

    Synonym list in cuneiform on a clay tablet, Neo-Assyrian period [1] A synonym is a word, morpheme, or phrase that means precisely or nearly the same as another word, morpheme, or phrase in a given language. [2] For example, in the English language, the words begin, start, commence, and initiate are all synonyms of one another: they are ...

  7. Thesaurus - Wikipedia

    en.wikipedia.org/wiki/Thesaurus

    A thesaurus (pl.: thesauri or thesauruses), sometimes called a synonym dictionary or dictionary of synonyms, is a reference work which arranges words by their meanings (or in simpler terms, a book where one can find different words with similar meanings to other words), [1] [2] sometimes as a hierarchy of broader and narrower terms, sometimes simply as lists of synonyms and antonyms.

  8. Frequency illusion - Wikipedia

    en.wikipedia.org/wiki/Frequency_illusion

    The frequency illusion (also known as the Baader–Meinhof phenomenon), is a cognitive bias in which a person notices a specific concept, word, or product more frequently after recently becoming aware of it.

  9. Dehumanization - Wikipedia

    en.wikipedia.org/wiki/Dehumanization

    In Herbert Kelman's work on dehumanization, humanness has two features: "identity" (i.e., a perception of the person "as an individual, independent and distinguishable from others, capable of making choices") and "community" (i.e., a perception of the person as "part of an interconnected network of individuals who care for each other"). When a ...