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Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation and increase memorability. [3] Slogans often unify diverse corporate advertising pieces across different mediums. [2] Slogans may be accompanied by logos, brand names, or musical jingles. [4]
Note: Trademarked wordmarks are generally not case-sensitive and are listed in uppercase by trademark registrars. [ citation needed ] A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding.
A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. The goal is to allow consumers to easily identify the producers of goods ...
The U.S. Trademark and Patent Office rejected the grocery chain's attempt to update its nickname to a loftier moniker.
It looks like a new slogan may be in the works for the fast-food brand, because the chain recently filed a trademark for a certain phrase. McDonald's trademarks a new slogan: 'The Simpler the ...
Intent to show confusion is also relevant; hence, as a general rule the trademark should be used no more than necessary for the legitimate purpose. [5] By the same token, use of a word mark is preferred to a logo, and a word mark in the same style of type as surrounding text is preferred to a word mark in its trademarked distinctive type.
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