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A word, phrase, or logo can act as a trademark. But so can a slogan, a name, a scent, the shape of a product's container, and a series of musical notes. [7] The language of the Lanham Act describes that universe [of things that can qualify as a trademark] in the broadest of terms. It says that trademarks "includ[e] any word, name, symbol, or ...
Intent to show confusion is also relevant; hence, as a general rule the trademark should be used no more than necessary for the legitimate purpose. [5] By the same token, use of a word mark is preferred to a logo, and a word mark in the same style of type as surrounding text is preferred to a word mark in its trademarked distinctive type.
Trademarks help consumers recognize a brand in the marketplace and distinguish it from competitors. [20] A service mark, also covered under the Lanham Act, is a type of trademark used to identify services rather than goods. [21] The term trademark is used to refer to both trademarks and service marks. [20]
These types of simple logos are considered "public domain", meaning that anyone can use it – although the way that people can use a public domain logo may still be restricted by trademark law. Most basically, if a logo is used to identify a business/organization/product, then you are not allowed to use that logo to identify or refer to ...
A wordmark logo (also called a lettermark or a lettermark logo) is a type of logo, not a type of wordmark, [citation needed] which consists of just text set in a particular style, such as a typeface or color, without other graphical features. [citation needed] For example, the SONY logo contains only the name in uppercase, set in a particular ...
Penn State emerged victorious Tuesday after a jury found an online retailer infringed on several of the university’s vintage trademarks. An eight-person jury awarded $28,000 to the university at ...
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