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  2. Hierarchy of Influences - Wikipedia

    en.wikipedia.org/wiki/Hierarchy_of_Influences

    The macro social systems level is the outer-most ring of the model that represent the influences from social systems as a whole. This level focus on how ideological forces shape and influence media content. For this reason, it is often employed in cross-national comparative media studies. [2]

  3. Media richness theory - Wikipedia

    en.wikipedia.org/wiki/Media_richness_theory

    Media richness theory states that all communication media vary in their ability to enable users to communicate and to change understanding. [5] The degree of this ability is known as a medium's "richness." MRT places all communication media on a continuous scale based on their ability to adequately communicate a complex message. [6]

  4. James W. Carey - Wikipedia

    en.wikipedia.org/wiki/James_W._Carey

    James William Carey (7 September 1934 – 23 May 2006) was an American communication theorist, media critic, and a journalism instructor at the University of Illinois, and later at Columbia University. He was a member of the Peabody Awards Board of Jurors from 1995 to 2002. [1] He died in 2006 at age 71.

  5. Influence of mass media - Wikipedia

    en.wikipedia.org/wiki/Influence_of_mass_media

    Combing through the technological and social environment, early media effects theories stated that the mass media were all-powerful. [20] Representative theories: Hypodermic needle model, or magic bullet theory: Considers the audience to be targets of an injection or bullet of information fired from the pistol of mass media. The audience are ...

  6. Media studies - Wikipedia

    en.wikipedia.org/wiki/Media_studies

    Meanwhile, cool media are high in participation, because inclusively provides information but relies on the viewer to fill in the blanks. McLuhan used lecturing as an example for hot media and seminars as an example for low media. Using a hot medium in a hot or cool culture makes a difference. [6]

  7. List of Advanced Level subjects - Wikipedia

    en.wikipedia.org/wiki/List_of_Advanced_Level...

    Download as PDF; Printable version; ... This is a list of Advanced Level (usually referred to as A-Level) subjects. A. Accounting ... Digital Media and Design [2 ...

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  9. Audience theory - Wikipedia

    en.wikipedia.org/wiki/Audience_theory

    Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.

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