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Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. [1] It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies.
Quantitative marketing research is the application of quantitative research techniques to the field of marketing research.It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.
Quantitative analysis may refer to: Quantitative research , application of mathematics and statistics in economics and marketing Quantitative analysis (chemistry) , the determination of the absolute or relative abundance of one or more substances present in a sample
The ease of quantification is one of the features used to distinguish hard and soft sciences from each other. Scientists often consider hard sciences to be more scientific or rigorous, but this is disputed by social scientists who maintain that appropriate rigor includes the qualitative evaluation of the broader contexts of qualitative data.
Data may represent a numerical value, in form of quantitative data, or a label, as with qualitative data. Data may be collected, presented and summarised, in one of two methods called descriptive statistics.
Quantitative analysis is the use of mathematical and statistical methods in finance and investment management. Those working in the field are quantitative analysts (quants). Quants tend to specialize in specific areas which may include derivative structuring or pricing, risk management, investment management and other related finance occupations.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior .
In mathematics and statistics, a quantitative variable may be continuous or discrete if it is typically obtained by measuring or counting, respectively. [1] If it can take on two particular real values such that it can also take on all real values between them (including values that are arbitrarily or infinitesimally close together), the variable is continuous in that interval. [2]