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An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers.
Alphabet blocks. The identification of specific toys as having an explicitly educational purpose dates to the 1700s. [11] In 1693, in Some Thoughts Concerning Education, liberal philosopher John Locke asserted that educational toys could enhance children's enjoyment of learning their letters: "There may be dice and play-things, with the letters on them to teach children the alphabet by playing ...
An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers. [34]
[2] In 1954, Gilbert wrote in his autobiography, The Man Who Lives in Paradise, that the Atomic Energy Laboratory was "the most spectacular of [their] new educational toys". Gilbert wrote that the Government encouraged the set's development because it believed the lab would aid public understanding of atomic energy and emphasize its ...
Goldie Blox toy press image. GoldieBlox is an American toy company that markets interactive toys designed for girls. GoldieBlox, which pairs a construction kit with a storybook, [1] launched in 2012 as a prototype on Kickstarter. Its Kickstarter campaign led to more than $1 million in pre-orders placed in the first month.
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As online shopping grew in popularity, gendered color-coding migrated to the new medium. A study of the gender marketing of toys on the Disney store website found that '85% of toys that had red, black, brown, or gray as their most predominant color were for "boys only", while 86.2% of toys that were pink were for "girls only" '. Pink prove to ...
Character designer Chris Battle pointed out that the media adaptation of My Little Pony is seen as less valid because it is aimed at girls. [24]: 2:5 Director Lauren Faust, who was creative developer of the relaunch of the My Little Pony franchise in 2010, wrote that she expected people who have not even watched the animated series "to ...
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