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In a corporate earnings call in October, McDonald’s explained that its current $5 meal deal has succeeded in generating traffic among “low-income consumers” and helped franchisees make more ...
In a recent letter, Joe Erlinger, president of McDonald’s USA, said $18 for a Big Mac combo was the “exception” and not the norm across all 13,700 restaurants in the country.
McDonald’s said the average U.S. Big Mac was $4.39 in 2019 and now costs $5.29, a 20.5% increase. McDonald's says $18 Big Mac meal was an 'exception' and news reports overstated its price ...
In 2010, Taco Bell introduced the $2 Meal Deals menu, featuring a menu item (i.e., a chicken burrito, a beefy 5-layer burrito, a double decker taco, or a Gordita supreme), a bag of Doritos, and a medium drink. [17] On August 18, 2014, Taco Bell launched a new value menu called Dollar Cravings that included eleven food items each priced a $1.
McDonald’s is hoping a new value menu will win back customers who have been put off by its higher prices. On Friday, the fast-food chain unveiled the “McValue” menu, a new, budget-friendly ...
McDonald’s CEO Chris Kempczinski ... The Chicago-based chain has taken heavy criticism over its Big Mac meals that are priced at nearly $18. ... customers have slammed its on-off Dollar Menu for ...
The New York Post reported in July that a McDonald's at a Connecticut rest stop was charging $18 for a Big Mac combo meal. McDonald's said its global same-store sales in the last quarter had grown ...
And last month, an X post about an $18 Big Mac meal went viral and sparked debate about the chain’s steep prices. ... The dollar menu accounted for 14% of McDonald’s sales.