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Neuroesthetics (or neuroaesthetics) is a recent sub-discipline of applied aesthetics. Empirical aesthetics takes a scientific approach to the study of aesthetic experience of art , music , or any object that can give rise to aesthetic judgments. [ 2 ]
Computational neuroaesthetics is the discipline that connects neuromarketing, psychology and computer science. [1] It represents the evolution of neuroaesthetics and computational aesthetics and investigates the brain processes of human beings involved during the aesthetic experience.
A major theme in Neidich's practice can widely be summarised as neuroaesthetics (not to be confused with mainstream neuroesthetics), an area of critical and constructive thought, which can loosely be seen as the confluent impact of the brain on a cultured environment and, importantly, vice versa, upon which he began lecturing in 1996 at the School of Visual Arts in New York City.
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Experimental aesthetics is the second oldest research area in psychology, psychophysics being the only field which is older. [1] In his central work Introduction to Aesthetics (Vorschule der Ästhetik) Fechner describes his empirical approach extensively and in detail. Experimental aesthetics is characterized by a subject-based, inductive approach.
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