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  2. Graeme Smith - Wikipedia

    en.wikipedia.org/wiki/Graeme_Smith

    He is also the only test captain to play in excess of 100 test matches. (109 – 108 as captain for South Africa, and 1 for ICC). [89] [90] Smith holds the world record of the highest number of wins in test matches as a captain with 53 wins. Smith holds the most centuries (15) by a captain in test match wins. He also holds the world record of a ...

  3. Arthur W. Murray - Wikipedia

    en.wikipedia.org/wiki/Arthur_W._Murray

    Arthur Warren "Kit" Murray (December 26, 1918 – July 25, 2011) [1] was a United States test pilot who flew test flights on the Bell X-1 and the Bell X-5 aircraft. He was the first pilot to see the curvature of the Earth and set an unofficial altitude record of more than 90,000 feet at over twice the speed of sound.

  4. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    In the marketing research industry, however, there is a growing preference for people with master's degrees. Those with MBA or equivalent degrees are likely to be employed as project managers. [44] A small number of business schools also offer a more specialized Master of Marketing Research (MMR) degree. An MMR typically prepares students for a ...

  5. Master of Marketing Research - Wikipedia

    en.wikipedia.org/wiki/Master_of_Marketing_Research

    The first Master of Marketing Research was developed by the Terry College of Business, University of Georgia in 1979. Marketing faculty, together with leading marketing research professionals, developed a curriculum that "was designed to develop marketing research professionals of the highest caliber and thereby satisfy a critical need of U.S. business."

  6. Marketing experimentation - Wikipedia

    en.wikipedia.org/wiki/Marketing_experimentation

    Marketing experimentation is a research method which can be defined as "the act of conducting such an investigation or test". [1] It is testing a market that is segmented to discover new opportunities for organisations. [2] By controlling conditions in an experiment, organisations will record and make decisions based on consumer behaviour.

  7. Peter Drucker - Wikipedia

    en.wikipedia.org/wiki/Peter_Drucker

    Peter Ferdinand Drucker (/ ˈ d r ʌ k ər /; German:; November 19, 1909 – November 11, 2005) was an Austrian American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of modern management theory.

  8. Test market - Wikipedia

    en.wikipedia.org/wiki/Test_market

    In a virtual test market, new products or marketing and distribution strategies can be tested without the risk and time constraints discussed above. Another advantage is the ability to test many different products in one Virtual Test Market as the computer simulation can always be reset to the original situation before the introduction of a new ...

  9. Misbah-ul-Haq - Wikipedia

    en.wikipedia.org/wiki/Misbah-ul-Haq

    Misbah is the most successful test captain of Pakistan. Misbah has led Pakistan in 56 test matches, winning 26, losing 19 with 11 draws. Misbah was the first captain becoming the first Pakistani to play 50 matches as Test captain. Misbah was named test captain after spot-fixing scandal during England tour of 2010.