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Serving their signature meal in a paper bucket was to become an iconic feature of the company. [24] By 1963, there were 600 KFC restaurants, making the company the largest fast food operation in the United States. [21] KFC popularized chicken in the fast food industry, diversifying the market by challenging the dominance of the hamburger. [25]
The company's rapid expansion made it too large for Sanders to manage, so in 1964 he sold the company to a group of investors led by John Y. Brown Jr. and Jack C. Massey. KFC was one of the first fast-food chains to expand internationally, opening outlets in Britain, Mexico, and Jamaica by the mid-1960s.
The trademark expired in the US in 2006, and was replaced in that market with "Follow your taste" until 2010. [36] In 2011, the "finger lickin' good" slogan was dropped in favor of "So good", to be rolled out worldwide. [35] A Yum! executive said that the new slogan was more holistic, applying to staff and service, as well as food. [37]
KFC added a popular new promotion called the $5 "Fill Up" meal. Citi Research analysts say the meal has added a major boost to the chain's momentum in the US. The meals include an entree, a drink ...
“The boss sponsors someone to be promoted and we have a committee with very senior people, including myself, to sift through every single promotion,” Yum China CEO Joey Wat said.
With over 600 locations he sold the franchise in 1964 for $2 million -- maintaining the rights and working as the face of the company. However, he became frustrated over time with the direction ...
On October 19, 2009, Company president Scott Bergren publicized WingStreet's national launch. [23] An East Dawning test cafeteria-style restaurant was opened in Shanghai in 2004. After initially failing, Yum! Brands chose the KFC business model (KFC is the most successful Western chain in China) and found greater success. [24]
To put that figure into context, the country is home to 1.4 billion people, and according to Wat, they eat 8 billion chickens per year—meaning KFC China accounts for a substantial part of the ...