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  2. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Facebook gives advertisers options such as promoted posts, sponsored stories, page post ads, Facebook object ads, and external website (standard) ads. To advertise on Twitter, there are promoted tweets, trends, and promoted accounts that show up on users' news feeds. There are branded channels, promoted videos, and video advertising for ...

  3. MeWe - Wikipedia

    en.wikipedia.org/wiki/MeWe

    MeWe is a global social media and social networking service.As a company based in Los Angeles, California it is also known as Sgrouples, Inc., doing business as MeWe.The site has been described as a Facebook alternative due to its focus on data privacy.

  4. The Trade Desk - Wikipedia

    en.wikipedia.org/wiki/The_Trade_Desk

    It is the largest independent demand-side platform in the world, competing against DoubleClick by Google, Facebook Ads, and others. [2] [3] Unlike traditional marketing, programmatic marketing is operated by real-time, split-second decisions based on user identity, device information, and other data points.

  5. Social media optimization - Wikipedia

    en.wikipedia.org/wiki/Social_media_optimization

    Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter).

  6. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    A study from 2011 attributed 84% of "engagement" or clicks and likes that link back to Facebook advertising. [43] By 2014, Facebook had restricted the content published from business and brand pages. Adjustments in Facebook algorithms had reduced the audience for non-paying business pages (that have at least 500,000 "Likes") from 16% in 2012 ...

  7. Performance-based advertising - Wikipedia

    en.wikipedia.org/wiki/Performance-based_advertising

    Performance-based advertising is becoming more common with the spread of electronic media, notably the Internet, where it is possible to measure user actions resulting from advertisement. [ citation needed ] Performance marketing is different from Brand Marketing which focuses on awareness, consideration, and opinions among target consumers.

  8. Ello (social network) - Wikipedia

    en.wikipedia.org/wiki/Ello_(social_network)

    Initially influenced by Facebook, Ello later switched to a Pinterest-like focus on art, photography, fashion and web culture. [19]The Ello service claimed several notable distinguishing intentions as a social network such as never selling user data to advertisers or third parties, never showing advertisements, and not enforcing a real-name policy.

  9. Parler - Wikipedia

    en.wikipedia.org/wiki/Parler

    Also in October, as Facebook, Instagram, and YouTube acted to ban content supporting the far-right QAnon conspiracy theory, [70] thousands of QAnon proponents migrated to Parler. [71] [72] Similar actions by Facebook against organizations promoting violence prompted some members of the Proud Boys and adherents of the boogaloo movement to move ...

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