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  2. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Today, companies such as adMarketplace, ValueClick and acknowledge offering PPC services, as an alternative to AdWords and AdCenter. Among PPC providers, Google Ads (formerly Google AdWords), Microsoft adCenter and Yahoo! Search Marketing had been the three largest network operators, all three operating under a bid-based model. [3]

  3. Search syndication - Wikipedia

    en.wikipedia.org/wiki/Search_syndication

    Search syndication is a type of contextual advertising which allows online search advertisers to buy keyword-targeted traffic outside of search engine results pages. [1] This is considered to be an alternative to advertising on search engines, since 43% of all searches occur outside of the top search engines.

  4. List of Google products - Wikipedia

    en.wikipedia.org/wiki/List_of_Google_products

    Google Go Links – a URL shortening service that also supported custom domain for customers of Google Workspace. Discontinued on April 1. [64] Google Public Alerts – an online notification service that sent safety alerts to various countries. Shut down on March 31 and functions moved to Google Search and Google Maps. [64]

  5. Keyword advertising - Wikipedia

    en.wikipedia.org/wiki/Keyword_advertising

    Google Ads is the most well-known keyword advertising platform. Google displays search ads specifically targeted to the word(s) typed into a search box on the results page, and these keyword cause targeted ads also appear on content sites based on Google's system's interpretation of the subject matter on each page of the site.

  6. Comparison of search engines - Wikipedia

    en.wikipedia.org/wiki/Comparison_of_search_engines

    Google Search: USA Yes Google data centers Yes No Un­known Kiddle: Yes No KidRex: Yes No KidzSearch: Yes No Lycos: Yes No Microsoft Bing: USA / China Yes Yes No Un­known Mojeek: UK Yes Custodian Data Centres Yes No Un­known Naver: Yes No Parsijoo: Yes No Petal: France Yes No Un­known Qwant: France Yes Yes Un­known Un­known Seznam.cz: Yes ...

  7. 3 Alternatives to Investing in Google - AOL

    www.aol.com/news/2013-04-02-3-alternatives-to...

    Shareholders of Google should have no reason to doubt the company's ability to deliver the solid results they have gotten accustomed to seeing. It rules the world of online advertising, and the ...

  8. Sitelink - Wikipedia

    en.wikipedia.org/wiki/Sitelink

    Sitelinks are hyperlinks to website subpages that appear under certain Google listings in order to help users navigate the site. The site owner cannot add any sitelinks; Google adds them through its own secret automated algorithms. If you have a Google Adwords program you can create campaign and ad group level sitelinks.

  9. Google AdSense - Wikipedia

    en.wikipedia.org/wiki/Google_Adsense

    Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.

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