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2. Fenty Beauty - Wikipedia

   en.wikipedia.org/wiki/Fenty_Beauty

   Fenty Beauty LLC (stylized as FEИTY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017.Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became in high-demand upon its first release.

3. 65 Black-Owned Fashion & Beauty Brands to Shop Now - AOL

   www.aol.com/60-black-owned-fashion-beauty...

   In 2017, Rihanna’s beauty brand set a new industry standard for inclusivity when it launched its Pro Filt'R Foundation with 50 shades. Since then, Fenty Beauty has branched out to include ...

4. Makeup brand criticized for creating deep black foundation ...

   www.aol.com/news/makeup-brand-criticized...

   Ford said in an interview that in his experience working with contract manufacturers for cosmetic companies, most brands will use shade ranges from other brands like Fenty Beauty as a benchmark ...

5. Huda Beauty - Wikipedia

   en.wikipedia.org/wiki/Huda_Beauty

   Huda Beauty's "#FauxFilter" foundations have a selection of 30 shades, while Rihanna's brand - Fenty Beauty Pro Filt'r foundation collection has 40 shades. [19] Others, however, applauded Huda Beauty for being one of the first brands to release an inclusive range of shades in Sephora stores globally.

6. We tried the new Fenty Beauty powder foundation - AOL

   www.aol.com/entertainment/tried-fenty-beauty...

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7. Foundation (cosmetics) - Wikipedia

   en.wikipedia.org/wiki/Foundation_(cosmetics)

   Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer , sunscreen , astringent or base layer for more complex cosmetics .

8. Rihanna Announces Fenty Hair: ‘A New Family Is Moving In’

   www.aol.com/entertainment/rihanna-announces...

   Fenty’s wide range of shades inspired other beauty brands to follow, which has since been dubbed the “Fenty Effect.” ... so we started with the 40 foundation shades out the gate.” Show ...

9. Nyma Tang - Wikipedia

   en.wikipedia.org/wiki/Nyma_Tang

   Nyma Tang (/ ˈ n i m ə ˈ t æ ŋ /) is an American beauty vlogger and activist against discrimination based on skin color and best known for her YouTube channel of the same name. She gained online popularity in 2017 for her YouTube series The Darkest Shade, in which she reviews the darkest shades of products from different makeup brands and highlights the under-representation of deeper skin ...