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Fiji Water is a brand of bottled water derived, bottled, and shipped from Fiji, owned by the American conglomerate The Wonderful Company. According to marketing materials, the water comes from an artesian aquifer in Viti Levu . [ 5 ]
Gilmour later bought Wakaya Island in Fiji. [1] [2] It was sold to future (April 2019) convicted felon Clare Bronfman in 2016. [10] In 1996, he co-founded Fiji Water with Peter Munk, after he found an aquifer in Yaqara Valley on Viti Levu. [1] [2] [4] [11] It became the No. 1 brand of imported water, even before Evian. [1]
Nearly 1.9 million Fiji water bottles have been recalled due to testing positive for high levels of manganese, a mineral the body needs to stay healthy but that can be toxic in high levels.
The story of Fiji Water, as detailed in a startling investigative piece in Mother Jones magazine this month, seems familiar. Leafing through the story, I found myself trying to remember where I'd ...
The Resnicks acquired the FIJI Water business in 2004, after which Lynda supervised marketing that focused on promoting the uniqueness and exotic nature of the water. According to Resnick's book, sales of Fiji Water soon increased by 300%, [16] and in 2008 it became the largest imported bottled water brand in the US. [17]
The biggest winner of the night at the Golden Globe Awards may have been Fiji Water. Thanks to the unexpected virality of a model hired to hold bottles of Fiji Water on the red carpet, the water ...
Nowhere in Fiji Water's glossy marketing materials will you find reference to the typhoid outbreaks that plague Fijians because of the island's faulty water supplies; the corporate entities that Fiji Water has—despite the owners' talk of financial transparency—set up in tax havens like the Cayman Islands and Luxembourg; or the fact that its ...
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