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"The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter [1] in his Understanding Media: The Extensions of Man, published in 1964. [2] [3] McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study. [4]
It is a process of interpretation and translation of coded information into a comprehensible form. The audience is trying to reconstruct the idea by giving meanings to symbols and by interpreting messages as a whole. Effective communication is accomplished only when the message is received and understood in the intended way.
1. “You are what you do, not what you say you’ll do.” 2. “Who looks outside, dreams; who looks inside, awakes.” 3. “To ask the right question is already half the solution of a problem.”
The foundation of the uncertainty reduction theory stems from the information theory, originated by Claude E. Shannon and Warren Weaver. [2] Shannon and Weaver suggests, when people interact initially, uncertainties exist especially when the probability for alternatives in a situation is high and the probability of them occurring is equally high. [6]
5. “Immature strategy is the cause of grief.” 6. “Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of ...
Interpersonal communication research addresses at least six categories of inquiry: 1) how humans adjust and adapt their verbal communication and nonverbal communication during face-to-face communication; 2) how messages are produced; 3) how uncertainty influences behavior and information-management strategies; 4) deceptive communication; 5 ...
From the perspective of CMM, it's two persons conversing compromise on an interpersonal system with two interpersonal component systems". [3] Pearce and Cronen offer CMM to be "encouraging us to look at the process of communication and the ways meaning is made. We are encouraged to think about the ways that we might act in a critical moment". [2]
Communication theories vary substantially in their epistemology, and articulating this philosophical commitment is part of the theorizing process. [1] Although the various epistemic positions used in communication theories can vary, one categorization scheme distinguishes among interpretive empirical, metric empirical or post-positivist, rhetorical, and critical epistemologies. [13]