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  2. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    Google Ads, formerly known as Google Adwords, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [5]

  3. Google Marketing Platform - Wikipedia

    en.wikipedia.org/wiki/Google_Marketing_Platform

    Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...

  4. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    For example, in the year 2014, PPC(AdWords) or online advertising contributed approximately US$45 billion of the total US$66 billion of Google's annual revenue [18] In 2010, Yahoo and Microsoft launched their combined effort against Google, and Microsoft's Bing began to be the search engine that Yahoo used to provide its search results. [19]

  5. Google Certification Program - Wikipedia

    en.wikipedia.org/?title=Google_Certification...

    Google Ads#Google Partners From a page move : This is a redirect from a page that has been moved (renamed). This page was kept as a redirect to avoid breaking links, both internal and external, that may have been made to the old page name.

  6. Affiliate marketing - Wikipedia

    en.wikipedia.org/wiki/Affiliate_marketing

    Later in 2000 Google launched its pay per click service, Google AdWords, which is responsible for the widespread use and acceptance of pay per click as an advertising channel. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already ...

  7. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  8. Neil Daswani - Wikipedia

    en.wikipedia.org/wiki/Neil_Daswani

    Neil Daswani is a co-director of the Stanford Advanced Security Certification Program, and an expert in data security.He is the lead author of the book "Foundations of Security: What Every Programmer Needs To Know.

  9. CompTIA - Wikipedia

    en.wikipedia.org/wiki/CompTIA

    Certified Document Imaging Architect (CDIA+), is a certification for competency in document imaging, document management, and enterprise content management. Retired on December 1, 2017. Retired on December 1, 2017.

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