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Direct text marketing is a form of SMS marketing. This includes using a medium which involves text messaging over a mobile device and can be done from a mobile phone or in bulk using an SMS Aggregator and distributor online. Some businesses provide the entire service including creating the messages and sending them via an aggregator on behalf ...
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Marketing through cellphones SMS (Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages have a 98% open rate and are read within 3 minutes, making them highly effective at ...
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The service is referred to by different colloquialisms depending on the region. It may simply be referred to as a "text" in North America, the United Kingdom, Australia, New Zealand, and the Philippines; an "SMS" in most of mainland Europe; or an "MMS" or "SMS" in the Middle East, Africa, and Asia.
Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, banks and other enterprises (for marketing and fraud control) [1] and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.
This page was last edited on 13 September 2019, at 00:29 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
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