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  2. Amotivational syndrome - Wikipedia

    en.wikipedia.org/wiki/Amotivational_syndrome

    Legal cannabis (marijuana) product. Overconsumption and reliance could lead to cannabis-induced amotivational syndrome. The term amotivational syndrome was first devised to understand and explain the diminished drive and desire to work or compete among the population of youth who are frequent consumers of cannabis and has since been researched through various methodological studies with this ...

  3. Market requirements document - Wikipedia

    en.wikipedia.org/wiki/Market_requirements_document

    A market requirements document (MRD) in project management and systems engineering, is a document that expresses the customer's wants and needs for the product or service. [1] [2] It is typically written as a part of product marketing or product management. The document should explain: What (new) product is being discussed; Who the target ...

  4. Perverse incentive - Wikipedia

    en.wikipedia.org/wiki/Perverse_incentive

    Moral hazard – Increases in the exposure to risk when insured, or when another bears the cost; Streisand effect – Increased awareness of information caused by efforts to suppress it; The purpose of a system is what it does – Systems thinking heuristic; Tragedy of the commons – Self-interests causing depletion of a shared resource

  5. Marketing exposure - Wikipedia

    en.wikipedia.org/wiki/Marketing_exposure

    Marketing exposure is a major part that determines a company's success in their market. Although it is never directly identified or defined, it crucial for helping a company progress, creating competition for other companies, making the company more credible with consumers, and overall benefit both the company while satisfying consumers. [2]

  6. Fear appeal - Wikipedia

    en.wikipedia.org/wiki/Fear_appeal

    Fear appeal is a term used in psychology, sociology and marketing.It generally describes a strategy for motivating people to take a particular action, endorse a particular policy, or buy a particular product, by arousing fear.

  7. Content theory - Wikipedia

    en.wikipedia.org/wiki/Content_theory

    When an individual is exposed to the word "cancer," for example, and then offered the choice to smoke a cigarette, we expect that there is a greater probability that they will choose not to smoke as a result of the earlier exposure." [96] Priming can affect motivation, in the way that we can be motived to do things by an outside source.

  8. McGuire's Motivations - Wikipedia

    en.wikipedia.org/wiki/McGuire's_Motivations

    McGuire first divided the motivation into two main categories using two criteria: Is the mode of motivation cognitive or affective? Is the motive focused on preservation of the status quo or on growth? Then for each division in each category he stated there is two more basic elements.

  9. Motivation crowding theory - Wikipedia

    en.wikipedia.org/wiki/Motivation_crowding_theory

    Motivation crowding theory is the theory from psychology and microeconomics suggesting that providing extrinsic incentives for certain kinds of behavior—such as promising monetary rewards for accomplishing some task—can sometimes undermine intrinsic motivation for performing that behavior.