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Signet Jewelers Ltd. (Ratner Group 1949–1993 then Signet Group plc to September 2008) is, as of 2015, the world's largest retailer of diamond jewellery. [1] The company is domiciled in Bermuda and headquartered in Akron, Ohio, and is listed on the New York Stock Exchange. The group operates in the middle market jewellery segment and has ...
Ultimately, the De Beers campaign sought to persuade the consumer that an engagement ring is indispensable, and that a diamond is the only acceptable stone for an engagement ring. [33] The sales of diamonds in the United States rose from $23 million to $2.1 billion between 1939 and 1979.
Diamond reports from GIA (as well as other, for-profit sources) are now demanded by most consumers purchasing diamonds over a certain size, typically for over 0.5 carat (100 mg), and almost always for over 1.0 carat (200 mg), and are considered an important tool in guaranteeing that a diamond is accurately represented to a potential buyer.
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