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Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
For Beginners LLC is a publishing company based in Danbury, Connecticut, that publishes the For Beginners graphic nonfiction series of documentary comic books on complex topics, covering an array of subjects on the college level. Meant to appeal to students and "non-readers", as well as people who wish to broaden their knowledge without ...
Fiverr is an Israeli multinational online marketplace for freelance services. [2] Fiverr's connects freelancers to people or businesses looking for services. Fiverr takes its name from the $5 asking price attached to all tasks when the company was founded, though many sellers now charge more.
Much computer freelance work is being outsourced to developing countries outside the United States and Europe. International freelancers use their skills in English to enable greater pay and flexibility in their work. [28] Freelance marketplaces provide a marketplace for freelancers and buyers. Service providers or sellers create a profile ...
The original marketing mix, or 4 Ps, as originally proposed by marketers and academic Philip Kotler and E. Jerome McCarthy, provides a framework for marketing decision-making. [6] McCarthy's marketing mix has since become one of the most enduring and widely accepted frameworks in marketing. [22]
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
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