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It was unique in that it provided libraries of clip-art and templates through a simple interface to build signs, greeting cards, posters and banners with household dot-matrix printers. Over the years, it was updated to accommodate changing file formats and printer technologies, including CD and DVD labels and inserts and photobook pages.
At Christmas 1873, Prang began creating greeting cards for the popular market in England and began selling the Christmas card in America in 1874; he is sometimes called the "father of the American Christmas card." [4] Prang was an active supporter of female artists, both commissioning and collecting artworks by women.
By the 1850s, the greeting card had been transformed from a relatively expensive, handmade and hand-delivered gift to a popular and affordable means of personal communication, due largely to advances in printing, mechanization, and a reduction in postal rates with the introduction of the postage stamp. [16]
The staff grew from 4 to 120 people, and the line increased from holiday cards to include everyday greeting cards. In 1928, the company introduced the brand name Hallmark, after the hallmark symbol used by goldsmiths in London in the 14th century, and began printing the name on the back of every card. That same year, the company became the ...
The company was known officially as United Printers and Publishers until 1962, when with its purchase and founding of television stations and some radio station purchases beginning several years before, began to trade off the good will of its product trademarks, rebranding the card line to Rust Craft Greeting Card Company, with the television ...
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