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In the marketing and advertising industries, account executives are typically responsible for client servicing and client acquisition. The account executive serves as the direct link between the advertising agency or financial service company and the existing client, managing day-to-day affairs and ensuring customer satisfaction.
In 1999, advertising industry veterans Ric Van Sickle, Clay Cooper, and Don Weaver left the "big agency" world to found Plan B as an on-demand, results-driven "Agency Alternative." Plan B now has offices in Chicago, New Orleans, and San Francisco servicing a wide array of clients in diverse industries, ranging from automotive to health and ...
The agency has been a member of the American Association of Advertising Agencies (4A's) since 1978, [30] and Laughlin Constable staff members sit on several 4A's committees, including Digital Production, [31] Agency Finance, [32] Human Resource Management, [33] New Business [34] and Project Management. [35] The Chicago office is located on ...
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The 25-person firm was founded in 2002 and has worked for a long list of diverse clients including Bally Total Fitness, Moosehead Beer, Nike, The Evangelical Lutheran Church in America, [2] National PTA, National Geographic Channel and Chicago Bulls but arguably is best known for the highly successful launch of the Big Ten Network (BTN) in 2007.
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