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The theory of diffusion of innovations differs from other theories about the processes of change since most changes are improvements, or "reinventions", of a previously existing product or technique. These changes are generally favorably perceived by the members of the group because they usually are more in line with the values and needs of the ...
Some of the Bass-Model extensions present mathematical models for the last two (Maturity and Decline). MS-Excel or other tools can be used to solve the Bass model equations, and other diffusion models equations, numerically. Mathematical programming models such as the S-D model apply the diffusion of innovations theory to real data problems. [81]
Diffusion of responsibility [1] is a sociopsychological phenomenon whereby a person is less likely to take responsibility for action or inaction when other bystanders or witnesses are present. Considered a form of attribution , the individual assumes that others either are responsible for taking action or have already done so.
The goal of diffusion models is to learn a diffusion process for a given dataset, such that the process can generate new elements that are distributed similarly as the original dataset. A diffusion model models data as generated by a diffusion process, whereby a new datum performs a random walk with drift through the space of all possible data. [2]
Findings from behavioral game theory will tend to have higher external validity and can be better applied to real world decision-making behavior. [14] Behavioral game theory is a primarily positive theory rather than a normative theory. [14] A positive theory seeks to describe phenomena rather than prescribe a correct action.
The diffusion model developed by Everett Rogers is widely used in consumer marketing because it segments consumers into five groups, based on their rate of new product adoption. [123] Rogers defines the diffusion of innovation as the process by which that innovation is "communicated through certain channels over time among the members of a ...
The social identity model of deindividuation effects (or SIDE model) is a theory developed in social psychology and communication studies. SIDE explains the effects of anonymity and identifiability on group behavior. It has become one of several theories of technology that describe social effects of computer-mediated communication.
The study included one large (six rows of 15-30 people) and two small introductory psychology classes (one group per class). Ten questions were chosen from course-readings and either distributed as a hand-out, read aloud, or presented on an overhead projector. Students were given ~1 min per question to mark their pre-discussion answers.