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But TikTok actually faced an even bigger exodus of users in 2020, when India banned the app. At the time, India was TikTok’s biggest foreign market outside of China, with 200 million users .
Just months before the ban, India had also restricted investment from Chinese companies, Pahwa added. “TikTok wasn’t a one-off case. Today, India has banned over 500 Chinese apps to date.”
Within months, Google rolled out YouTube Shorts and Instagram pushed out its Reels feature. Both mimicked the short-form video creation that TikTok had excelled at. “And they ended up capturing most of the market that TikTok had vacated,” said Pahwa. In India, TikTok content was hyperlocal, which made it quite unique.
"I used to earn between 100,000 and 200,000 Indian rupees ($1,155 to $2,310) per month on TikTok," said Arora, who shifted to platforms such as YouTube where he now boasts 11.3 million subscribers.
The petition stated that TikTok's platform was being used to promote crime and glorified the use of drugs and weapons [44] in its short videos and called on the PTA to ban the app once again. According to Sara Ali Khan, legal representative of the Punjab resident, the PTA announced that TikTok had not adequately proven their ability to moderate ...
Within a week of the ban, Meta-owned Instagram cashed in by launching its TikTok copycat, Instagram Reels, in India. Google introduced its own short video offering, YouTube Shorts.
Influencers in India, which already banned TikTok in June 2020, had a more sanguine take. Most ended up switching to YouTube Shorts and Instagram Reels, which was disruptive but ultimately fruitful.
The Indian government on Monday evening said it was banning 59 apps developed by Chinese firms over concerns that these apps were engaging in activities that threatened "national security and ...