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Toyota Motor Sales, USA, Inc. (TMS, also known as Toyota USA) is the North American Toyota sales, marketing, and distribution subsidiary devoted to the United States market. Founded in 1957 in California, TMS currently employs more than 6,500 people. As of spring 2017 Toyota moved to a new campus in Plano, Texas.
Toyota sold 223,905 Priuses among the various HEV family members in the U.S. in 2012, representing together a market share of 51.5% of all hybrid sold in the country that year. [10] 2013. During 2013 hybrid sales totaled 495,685 units, up 14.1% from 2012 and representing a market share of 3.19% of new car sales. [6]
Toyota Motor North America (TMNA) is the operating subsidiary that oversees all operations of the Toyota Motor Corporation in Canada, Mexico, and the United States. Its operations include research and development, manufacturing, sales, marketing, after sales and corporate functions, which are controlled by TMNA but sometimes executed by other subsidiaries and holding companies.
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Overall passenger vehicles have been outnumbering licensed drivers since 1972 at an ever-increasing rate, while light trucks and vehicles manufactured by foreign makes have gained a larger share of the automotive market in the United States. In 2001, 70% of Americans drove to work in cars. [8]
The United States was the first country in the world to have a mass market for vehicle production and sales and is a pioneer of the automotive industry [1] and mass market production process. [ 2 ] [ 3 ] During the 20th century, global competitors emerged, especially in the second half of the century primarily across European and Asian markets ...
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