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The festival is celebrated annually on the 18th June (6th Month), hence the name '618'. [1] '618' is significant as is the date JD.com was founded by Liu Qiangdong on 18 June 1998. [2] It was first started in 2010, as a competitor to the shopping festival launched by rival Taobao, Singles' Day (or Double 11 in Chinese).
Chinese merchants offered customers steep discounts during the 618 shopping festival, which ran on China’s major shopping platforms from the end of May until June 18, in the hopes of shoring up ...
Held in the run-up to June 18, 618 is China's second-largest shopping event by sales after Nov. 11's Singles Day, with bargain-hunters holding off purchases in anticipation of discounts spanning a ...
Apple is offering unprecedented price cuts in China as big brands and retailers launch promotions for the annual “618” shopping festival in the face of sluggish consumer demand.
Pages in category "Summer events in China" ... 0–9. 618 shopping day; C. China International Consumer Goods Fair; China National Maritime Day; D. Dog Meat Festival;
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The June 18 shopping festival, China's second-largest online shopping extravaganza after Singles' Day in November, has become the latest arena of e-commerce rivalry between established players ...
For the first time, e-commerce retailer JD.com did not release the results of its 618 shopping festival, which ended Sunday, making it hard to know just how much was spent.