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Biography: a written narrative of a person's life; an autobiography is a self-written biography. Memoir: a biographical account of a particular event or period in a person's life (rather than their whole life) drawn from personal knowledge or special sources (such as the spouse of the subject). Misery literature; Slave narrative. Contemporary ...
A rhyme scheme is the pattern of rhymes at the end of each line of a poem or song. It is usually referred to by using letters to indicate which lines rhyme; lines designated with the same letter all rhyme with each other. An example of the ABAB rhyming scheme, from "To Anthea, who may Command him Anything", by Robert Herrick:
Writing systems are used to record human language, and may be classified according to certain common features.. The usual name of the script is given first; the name of the languages in which the script is written follows (in brackets), particularly in the case where the language name differs from the script name.
Factual texts merely seek to inform, whereas literary texts seek to entertain or otherwise engage the reader by using creative language and imagery. There are many aspects to literary writing, and many ways to analyse it, but four basic categories are descriptive , narrative , expository , and argumentative .
Chiastic structure, or chiastic pattern, is a literary technique in narrative motifs and other textual passages. An example of chiastic structure would be two ideas, A and B, together with variants A' and B', being presented as A,B,B',A'. Chiastic structures that involve more components are sometimes called "ring structures" or "ring compositions".
Novel – a long, written narrative, normally in prose, which describes fictional characters and events, usually in the form of a sequential story. Novella – a written, fictional, prose narrative normally longer than a short story but shorter than a novel.
Some writers use styles that are very specific, for example in pursuit of an artistic effect. Stylistic rule-breaking is exemplified by the poet. An example is E. E. Cummings, whose writing consists mainly of only lower case letters, and often uses unconventional typography, spacing, and punctuation. Even in non-artistic writing, every person ...
Many advertising campaigns and public information slogans use the technique to create a catchy, memorable way of displaying information. In marketing theory, American advertising and sales pioneer E. St. Elmo Lewis laid out his three chief copywriting principles, which he felt were crucial for effective advertising: