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  2. Logical Framework Approach - Wikipedia

    en.wikipedia.org/wiki/Logical_framework_approach

    The Logical Framework Approach was developed in 1969 for the U.S. Agency for International Development (USAID). It is based on a worldwide study by Leon J. Rosenberg, a principal of Fry Consultants Inc. [1] In 1970 and 1971, USAID implemented the method in 30 country assistance programs under the guidance of Practical Concepts Incorporated, founded by Rosenberg.

  3. MECE principle - Wikipedia

    en.wikipedia.org/wiki/MECE_principle

    Examples of MECE arrangements include categorizing people by year of birth (assuming all years are known), apartments by their building number, letters by postmark, and dice rolls. A non-MECE example would be categorization by nationality, because nationalities are neither mutually exclusive (some people have dual nationality) nor collectively ...

  4. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    A major deficiency of the AIDA model and other hierarchical models is the absence of post-purchase effects such as satisfaction, consumption, repeat patronage behaviour and other post-purchase behavioural intentions such as referrals or participating in the preparation of online product reviews. [10]

  5. Logical framework - Wikipedia

    en.wikipedia.org/wiki/Logical_framework

    In logic, a logical framework provides a means to define (or present) a logic as a signature in a higher-order type theory in such a way that provability of a formula in the original logic reduces to a type inhabitation problem in the framework type theory. [1] [2] This approach has been used successfully for (interactive) automated theorem ...

  6. MoSCoW method - Wikipedia

    en.wikipedia.org/wiki/MoSCoW_method

    The MoSCoW method is a prioritization technique used in management, business analysis, project management, and software development to reach a common understanding with stakeholders on the importance they place on the delivery of each requirement; it is also known as MoSCoW prioritization or MoSCoW analysis.

  7. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  8. Operationalization - Wikipedia

    en.wikipedia.org/wiki/Operationalization

    Operationalization is the scientific practice of operational definition, where even the most basic concepts are defined through the operations by which we measure them. The practice originated in the field of physics with the philosophy of science book The Logic of Modern Physics (1927), by Percy Williams Bridgman, whose methodological position is called "operationalism".

  9. Conceptual framework - Wikipedia

    en.wikipedia.org/wiki/Conceptual_framework

    The use of the term conceptual framework crosses both scale (large and small theories) [4] [5] and contexts (social science, [6] [7] marketing, [8] applied science, [9] art [10] etc.). The explicit definition of what a conceptual framework is and its application can therefore vary. Conceptual frameworks are beneficial as organizing devices in ...