Ads
related to: online marketing for physician groups
Search results
Results from the WOW.Com Content Network
CPM Marketing became CPM Healthgrades, a division of Healthgrades, and now operates as Healthgrades Hospital Solutions group. [13] The merger created a single online company with more than 200 million visitors annually. [14] In October 2014, Healthgrades launched the first comprehensive physician rating and comparison database in the United ...
These online groups can be composed of individuals with illnesses, groups of medical professionals with shared interests, non-professional caregivers and family of patients, or a combination. [1] The term "online health community" is primarily academic jargon.
Many IPAs offer management services organization (MSO) amenities including payroll, bookkeeping, benefits management, group purchasing, compliance, marketing, and online reputation management. IPAs may also offer care providers an information technology platform offering automation and/ or a connection to an Electronic Health Record (EHR) system.
Pharmaceutical companies shifted the focus of their marketing efforts to licensed medical doctors in the 1970s, as the FDA mandated that only doctors could prescribe medicine. [8] However, a larger movement towards autonomy in health care decisions prompted the first prominent examples of direct-to-consumer advertising.
The company's marketing campaign, produced by Boston Men's Health Center Inc. (the management and marketing company of which Boston Medical Group is a client), has included billboards, newspaper ads, radio commercials, and TV advertisements and often utilize the "Sex for Life" [8] Also, the company ran a radio campaign between 2007 and 2009 ...
Pharmaceutical companies are exploring online marketing as an alternative way to reach physicians. Emerging e-promotional activities include live video detailing, online events, electronic sampling, and physician customer service portals such as PV Updates, MDLinx, Aptus Health (former Physicians Interactive), and Epocrates .
In some populations, health-related websites (e.g., WebMD) and online support groups (e.g., Association for Cancer Online Resources) have increased access to health information. [7] The role of language in communication, especially related to the patients' preferred language physicians use to communicate with them in, also plays a role.
In the United States, a health maintenance organization (HMO) is a medical insurance group that provides health services for a fixed annual fee. [1] It is an organization that provides or arranges managed care for health insurance , self-funded health care benefit plans, individuals, and other entities, acting as a liaison with health care ...
Ads
related to: online marketing for physician groups