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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...
David Aaker; Marty Appel; Edward Bernays; Leonard Berry (professor) Chris Brogan; Leo Burnett; Jack Canfield; Joel Comm; Stephen Covey; Roberto Duailibi; Seth Godin
Paul Harmon - management author; G. Charter Harrison (1881–1959) - Anglo-American management consultant and cost account pioneer; Sven A. Haugland (born 1948) - Norwegian organizational theorist; David L. Hawk; Igor Hawryszkiewycz (born 1948) - American computer scientist and organizational theorist; Robert Heller
Aaker received his SB in Management from the MIT Sloan School of Management and then his MA in Statistics and PhD in Business Administration at Stanford University.. He is the E.T. Grether Professor Emeritus of Marketing Strategy at the Haas School of Business [4] and the currently the vice chairman of Prophet, a global brand and marketing consultancy firm, and an advisor to Dentsu, a Japanese ...
Prior to working with the McKenna Group, Moore was a sales and marketing executive at Rand Information Systems, Enhansys, and Mitem. [4] He heads his own consulting firm, Geoffrey Moore Consulting, [ 6 ] and is a venture partner with Mohr Davidow Ventures and Wildcat Venture Partners as well as managing director at Geoffrey Moore Consulting.
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History was coauthored with Brian Halligan, CEO of HubSpot. Scott Kirsner, reviewing the book in the Boston Globe, [34] mentions that the authors say they were inspired in part by an article in the Atlantic by Joshua Green. [35]
Pages in category "Marketing books" The following 20 pages are in this category, out of 20 total. This list may not reflect recent changes. B. The Big Moo;