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  2. RFM (market research) - Wikipedia

    en.wikipedia.org/wiki/RFM_(market_research)

    Monetary = the highest value of all purchases by the customer expressed in relation to some benchmark value For example, if the monetary benchmark allocated a score of 10 to annual spend over $500, for a customer who had made three purchases in the last year, the most recent being 3 months ago, and spent $600 in the year, their scores would be ...

  3. National Income and Product Accounts - Wikipedia

    en.wikipedia.org/wiki/National_Income_and...

    834.10 Rental income of persons with CCA: 153.80 Corporate profits with IVA and CCA [note 4] 1,021.10 Net interest and miscellaneous payments: 543.00 Taxes on production and imports: 798.10 Less: subsidies: −46.70 Business current transfer payments (net) 77.70 Current surplus of government enterprises: 9.50 Equals: national income (NI) 9,679.60

  4. Unit of account - Wikipedia

    en.wikipedia.org/wiki/Unit_of_account

    A unit of account [1] is a standard numerical monetary unit of measurement of the market value of goods, services, and other transactions. Also known as a "measure" or "standard" of relative worth and deferred payment, a unit of account is a necessary prerequisite for the formulation of commercial agreements that involve debt.

  5. Customer lifetime value - Wikipedia

    en.wikipedia.org/wiki/Customer_lifetime_value

    Customer lifetime value can also be defined as the monetary value of a customer relationship, based on the present value of the projected future cash flows from the customer relationship. [1] Customer lifetime value is an important concept in that it encourages firms to shift their focus from quarterly profits to the long-term health of their ...

  6. Total quality management - Wikipedia

    en.wikipedia.org/wiki/Total_quality_management

    Total quality management (TQM) is an organization-wide effort to "install and make a permanent climate where employees continuously improve their ability to provide on-demand products and services that customers will find of particular value."

  7. Value chain - Wikipedia

    en.wikipedia.org/wiki/Value_chain

    A value chain is a progression of activities that a business or firm performs in order to deliver goods and services of value to an end customer.The concept comes from the field of business management and was first described by Michael Porter in his 1985 best-seller, Competitive Advantage: Creating and Sustaining Superior Performance.

  8. Value (marketing) - Wikipedia

    en.wikipedia.org/wiki/Value_(marketing)

    Value in marketing, also known as customer-perceived value, is the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others. Value may also be expressed as a straightforward relationship between perceived benefits and perceived costs: Value = Benefits - Cost .

  9. Consumer value - Wikipedia

    en.wikipedia.org/wiki/Consumer_value

    Consumer value is used to describe a consumer's strong relative preference for certain subjectively evaluated product or service attributes. [1] [2] [3] [4]The construct of consumer value has widely been considered to play a significant role in the success, competitive advantage and long-term success of a business, and is the basis of all marketing activities. [5]