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The books are an example of a media franchise, consistently sporting a distinctive cover—usually yellow and black with a triangular-headed cartoon figure known as the "Dummies Man", and an informal, blackboard-style logo. Prose is simple and direct; bold icons, such as a piece of string tied around an index finger, are placed in the margin to ...
series) is a product line of how-to and other reference books published by Dorling Kindersley (DK). The books in this series provide a basic understanding of a complex and popular topics. The term "idiot" is used as hyperbole, to reassure readers that the guides will be basic and comprehensible, even if the topics seem intimidating.
For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan.
Découvertes Gallimard, a similar series in French of introductory books written by experts, started in 1986, noted for its fine illustration. Some titles are translated in other languages. For Dummies, a series of instructional reference books and beginners guides with a focus on the practical aspects or application of various topics.
Strategic planning is an organization's process of defining its strategy or direction, and making decisions on allocating its resources to attain strategic goals.. Furthermore, it may also extend to control mechanisms for guiding the implementation of the strategy.
Business @ the Speed of Thought [11] Gates, Bill: Microsoft: 1999 Direct from Dell: Strategies that Revolutionized an Industry [12] Dell, Michael: Dell: 2000 Father, Son & Co.: My Life at IBM and Beyond: Watson, Jr., Thomas J. IBM: 2000 (reprint) Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time: Schultz, Howard ...
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