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Planters Nut & Chocolate Company is an American snack food company now owned by Hormel Foods. Planters is best known for its processed nuts and for the Mr. Peanut icon that symbolizes them. [1] Mr. Peanut was created by grade schooler Antonio Gentile for a 1916 contest to design the company's brand icon. [1]
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In 2011, Mr. Peanut's "stunt double", Peanut Butter Doug, was introduced to tie in with the Planter's Peanut Butter launch. The character is voiced by Kevin Dillon. [13] On July 1, 2013, Planters cast comedian and Saturday Night Live alumnus Bill Hader as the voice for a campaign focusing on its Planters Nut-rition product line. [14]
Mr. Peanut, the iconic mascot of Planters peanuts, is ending 94 years of silence in a new commercial. Given stop-action life (and the voice of Robert Downey Jr.), Mr. Peanut hosts a memorable ...
Mr. Peanut also accompanies the "Peanutters" and is present at each event they attend offering photos, autographs, and hugs to interested customers. [4] The first Nutmobile in the current decade started in 2011 as a food truck. With incredible success and consumer intrigue, the tour changed to what it is today - an experiential marketing icon.
Planters owned four factories by 1930. Obici invented a new method of skinning and blanching peanuts so the roasted goobers came out clean. In 1913, they built a new processing plant in the heart of peanut farming territory in Suffolk, Virginia. Part of Obici's success was in marketing and finding new products to add to Planters' stock.
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Honey-roasted peanuts are a salt-, sugar- and honey-flavored peanut snack food [4] that is provided as a mass-produced product line by several nut and snack food companies, such as Planters, [5] The Sun Valley Nut Co., [6] and King Nut.