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Business activity monitoring (BAM) is a category of software intended for use in monitoring and tracking business activities.. BAM is a term introduced by Gartner, Inc., referring to the collection, analysis, and presentation of real-time information about activities within organizations, including those involving customers and partners.
Tableau Software, LLC is an American interactive data visualization software company focused on business intelligence. [2] [3] It was founded in 2003 in Mountain View, California, and is currently headquartered in Seattle, Washington. [4]
Salesforce Marketing Cloud is a digital marketing automation and analytics software and services platform developed by Salesforce. It was founded in 2000 under the name ExactTarget . The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding.
Dashboards aid with budgeting, management control, and wage control. Dashboards are used to present data in a quick and easy to read way. The ability to present data in a quick way with a visual allows for more data to be processed and understood. Dashboards are used for performance reports, sales analysis on sectors, and inventory rotation.
Customer data or consumer data refers to all personal, behavioural, and demographic data that is collected by marketing companies and departments from their customer base. [1] To some extent, data collection from customers intrudes into customer privacy , the exact limits to the type and amount of data collected need to be regulated.
Data Warehouse and Data mart overview, with Data Marts shown in the top right. In computing, a data warehouse (DW or DWH), also known as an enterprise data warehouse (EDW), is a system used for reporting and data analysis and is a core component of business intelligence. [1] Data warehouses are central repositories of data integrated from ...
Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers. By leveraging data-driven insights, CRM helps businesses optimize communication, enhance customer satisfaction, and drive sustainable growth.
The MICS package also includes data entry program (in CSPro) catering for tablet-based data collection on Android or Windows platforms, standard tabulation plan (in Excel) and syntax (in SPSS), workshop training programmes, in-country capacity building and technical assistance, data dissemination templates, as well as various online resources.