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Pernod Ricard (French: [pɛʁno ʁikaʁ]) is a French company best known for its anise-flavoured pastis apéritifs Pernod Anise and Ricard Pastis (often referred to simply as Pernod or Ricard). The world's second-largest wine and spirits seller, [ 3 ] it also produces several other types of pastis.
In 1975, the companies of Ricard and Pernod Fils, the two largest French aniseed aperitif producers and fierce competitors, [12] merged creating the Pernod Ricard group, which currently owns the Ricard company. [13] After the merger, in 1978, Patrick Ricard became the CEO of the Pernod Ricard group which he held until his death on 17 August 2012.
Pernod Fils (French pronunciation: [pɛʁnoˈfis]) was the most popular brand of absinthe throughout the 19th century until it was banned in 1915. During the Belle Époque , the Pernod Fils name became synonymous with absinthe, and the brand represented the de facto standard of quality by which all others were judged.
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Thierry Jacquillat (2 July 1938 in Versailles, France - 11 January 2010 in Anzère, Switzerland) was a French businessman who dedicated most of his career to the global wine and spirits group Pernod Ricard.
Ricard was the first commercial sponsor of the Tour de France in 1948. [4] Pickup-trucks on the Tour displayed the Ricard colours, and the company provided free music concerts along the route. [4] In 1970 Ricard built the Circuit Paul Ricard, a race track near the village of Le Castellet in the department of Var in southern France. [4]
Patrick Ricard (12 May 1945 – 17 August 2012) was a French entrepreneur and chairman and CEO of the liquor and wine group Pernod Ricard. [1] After studying business in France, Germany and the United States, Patrick Ricard joined the Ricard company, founded by his father Paul Ricard in 1932. He held successive positions in the company's main ...