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Nudge theory is a concept in ... can sometimes motivate behavior change more effectively than paying people. ... in using what is called "nudge management" to improve ...
One of the main justifications for Thaler's and Sunstein's endorsement of libertarian paternalism in Nudge draws on facts of human nature and psychology. The book is critical of the homo economicus view of human beings "that each of us thinks and chooses unfailingly well, and thus fits within the textbook picture of human beings offered by economists."
As a result, advocates of libertarian paternalism and asymmetric paternalism have endorsed the deliberate design of choice architecture to nudge consumers toward personally and socially desirable behaviors like saving for retirement, choosing healthier foods, or registering as an organ donor.
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In this variant, the nudge is a microtargeted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book Nudge: Improving Decisions About Health, Wealth, and Happiness brought nudge theory to prominence. [30]
The Change Management Foundation is shaped like a pyramid with project management managing technical aspects and people implementing change at the base and leadership setting the direction at the top. The Change Management Model consists of four stages: Determine Need for Change; Prepare & Plan for Change; Implement the Change; Sustain the Change
Thaler and Sunstein published Nudge, a book-length defense of this political doctrine, in 2008 (new edition 2021). [ 5 ] Libertarian paternalism is similar to asymmetric paternalism, which refers to policies designed to help people who behave irrationally and so are not advancing their own interests, while interfering only minimally with people ...
WASHINGTON (AP) — Conservatives from across the country filled a ballroom a few blocks from the White House and lamented that the United States is abandoning the ideals that forged a great nation.